1970
Company Founded
Founded in Chennai, India, initially operating as a small-scale chemical supplier serving local manufacturing industries.
Our Story
50+Years Of Excellence
Delivering trusted resin, pigment, and specialty chemical solutions across global markets — with precision, quality, and long-term partnership at the core.
Explore TimelineHistory
Pioneers in Resins, Pigments, and Oils
ASR has grown from a family-led trading business into a trusted partner for manufacturers worldwide. Across each stage of growth, the company has stayed focused on dependable supply, product integrity, and strong customer relationships.
Today our portfolio spans specialty resins, organic and inorganic pigments, reactive dyes, industrial solvents, and specialty chemicals — all sourced from audited manufacturers and delivered with complete documentation.
Founder
Our Founder
A founder's vision shaped the company's early years: build a business that never compromises on reliability, relationships, or accountability. That mindset — to earn trust through consistent delivery — continues to guide the way ASR serves clients today.
Our Core Values
Quality
Every product undergoes rigorous quality assurance before delivery.
Integrity
Ethical business is our foundation — we build trust that lasts.
Innovation
Constantly evolving with market needs and global trends.
Sustainability
Committed to responsible sourcing and eco-conscious manufacturing.
Timeline
Company Milestones
Select a year to explore how ASR has grown across five decades — from a local trading firm to a global chemical supplier trusted in 30+ countries.
1980
Domestic Growth
Gained traction as a trusted domestic supplier, expanding its product portfolio and securing long-term supply contracts across India.
1990
National Expansion
Broadened distribution networks and established dedicated regional offices to manage increasing national demand.
2000
International Operations
Initiated international operations with overseas offices, adapting products for global export to Latin America and the Middle East.
2010
Portfolio Diversification
Diversified offerings to include pigments, industrial resins, and specialty additives through R&D and strategic acquisitions.
2017
Formal Incorporation
Formally incorporated as ASR Resin and Chemicals Private Limited in Chennai on March 28, with a registered office in Villivakkam.
2020
Global Digital Reach
Partnered globally across more than 30 markets, including Africa, Europe, and Australia, implementing digital transformation to optimise supply chain efficiency.
Our
Mission
To be the most trusted and reliable partner for industrial raw materials by delivering consistent quality, technical expertise, and exceptional service while maintaining the highest ethical standards in all our business relationships.
Our
Vision
To be recognized globally as the preferred supplier of industrial chemicals and raw materials, known for innovation, sustainability, and unwavering commitment to customer success and environmental responsibility.
Certificates & Recognitions
Excellence At Its Finest
Our commitment goes beyond products — delivering end-to-end chemical sourcing, formulation, and logistics solutions to manufacturers across 30+ countries with the resources and technical expertise they need to succeed.
ISO 9001:2015
Ensures consistent product quality and operational excellence across all processes.
Certificate of Analysis (COA)
Provided for each product, detailing purity, performance, and technical specifications.
Material Safety Data Sheet (MSDS)
Ensures safe handling of all chemicals, meeting regulatory and safety standards.
Global Compliance Certificate
Recognized in 30+ countries, adhering to international trade and safety standards.
REACH Compliant
Full compliance with EU chemical safety regulations for all exported substances.
SGS Verified
Third-party tested and verified for purity, composition, and performance benchmarks.
ISO 9001:2015
Ensures consistent product quality and operational excellence across all processes.
Certificate of Analysis (COA)
Provided for each product, detailing purity, performance, and technical specifications.
Material Safety Data Sheet (MSDS)
Ensures safe handling of all chemicals, meeting regulatory and safety standards.
Global Compliance Certificate
Recognized in 30+ countries, adhering to international trade and safety standards.
REACH Compliant
Full compliance with EU chemical safety regulations for all exported substances.
SGS Verified
Third-party tested and verified for purity, composition, and performance benchmarks.
ISO 9001:2015
Ensures consistent product quality and operational excellence across all processes.
Certificate of Analysis (COA)
Provided for each product, detailing purity, performance, and technical specifications.
Material Safety Data Sheet (MSDS)
Ensures safe handling of all chemicals, meeting regulatory and safety standards.
Global Compliance Certificate
Recognized in 30+ countries, adhering to international trade and safety standards.
REACH Compliant
Full compliance with EU chemical safety regulations for all exported substances.
SGS Verified
Third-party tested and verified for purity, composition, and performance benchmarks.
Ready to Partner with
a Global Leader?
Connect with our team to discuss your chemical procurement needs. Fast quotes, reliable supply, and technical support — worldwide.