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ASR Resin & Chemicals Inc. — Business with Ethics

Specialty chemical distribution · Chennai, India · Since 1976

Connecting globalchemical excellencewith Indian industry.

ASR Resin & Chemicals Inc. sources and supplies specialty chemical raw materials (resins, pigments, FRP materials, additives, fillers and dyes) to manufacturers across India, and helps international producers build their business here.

Explore Our Products Partner With ASR
Our legacy in Chennai begins
1976
Years of business legacy
50+
Products, plus tailor-made grades
131+
Industries served
11
9001:2015 certified
ISO

Our customers

Trusted by leading manufacturers across India

  • Asian Paints PPG
  • Nippon Paint
  • MRF Vapocure Paints
  • Tremco
  • Ampacet
  • Anabond
  • Bharat Electronics (BEL)
  • HPCL
  • Prince Pipes
  • IL&FS Tamil Nadu Power
  • Don Construction
  • Standard Fireworks
  • Simpsons & Addison Paints
  • Polyhose
  • Motherson Polymers

Company names and logos are trademarks of their respective owners.

Shri Surajmull Rathore, Founder of the family business

Shri Surajmull RathoreFounder

1976

Founded in Chennai

About ASR

A family business that grew into a specialty chemical distribution partner.

What began in 1976 as a family-led colour and chemicals business in Chennai is today a specialty chemical distribution and sourcing company serving manufacturers across India.

We are not a manufacturer, and we are more than a trader. We identify the right raw material, connect manufacturers with dependable producers in India and abroad, keep supply reliable and support every consignment with the documentation procurement and QC teams need.

  • Three generations of family leadership
  • Principal relationships built over decades
  • Deep knowledge of Indian manufacturing
  • Sourcing from India and international producers
  • A commitment to business with ethics
Learn more about ASR

Product portfolio

Nine product families. One accountable supplier.

Raw materials for coatings, plastics, composites, inks, construction and more, sourced from established manufacturers, with tailor-made grades developed with our principals.

View complete product portfolio

Industries we serve

Raw materials for the industries that build India.

Each industry has its own chemistry, specifications and buying cycle. Explore what we supply to yours.

Why ASR

Why manufacturers and producers choose to work with us.

Strengths earned over three generations, not claims borrowed from a brochure.

  • 01

    Five decades in Indian industry

    Our family has supplied Chennai's manufacturers since 1976. We know how Indian plants buy, test and use raw materials.

  • 02

    Established supplier relationships

    Principal relationships in pigments, carbon black, resins and masterbatch, some of them built over decades.

  • 03

    A broad, focused portfolio

    One partner for resins, pigments, FRP, fillers, additives and dyes, plus tailor-made grades developed with our principals.

  • 04

    Reliable sourcing and supply

    Domestic and international sourcing, with stock held in our two warehouses in Chennai and realistic lead times.

  • 05

    Documentation you can rely on

    Certificate of Analysis and Safety Data Sheet with our products, and technical data sheets on request.

  • 06

    Responsive, accountable people

    Quotations answered the same business day, by people who understand the chemistry and your application.

  • 07

    Relationships, not transactions

    Many customers and suppliers have worked with the family for years. We aim to keep it that way.

  • 08

    Market knowledge for partners

    For international producers: insight into Indian demand, pricing, customers and the route to market.

Global partnerships

Looking to expand your chemical business in India?

We represent international manufacturers in India: introducing their products, developing customers and building long-term commercial relationships on their behalf. India is one of the world's fastest-growing manufacturing markets. We know where your products fit.

Become Our Supply Partner How we partner
  • Customer identification and development across 11 industries
  • Sampling, trials and technical follow-up with Indian manufacturers
  • Import, stock in two Chennai warehouses, and distribution
  • Market intelligence: demand, pricing and competition

Quality & documentation

The paperwork is part of the product.

Procurement and QC teams need more than a material. They need evidence. Every enquiry can ask for the documents that matter to you.

Laboratory sample tubes being filled for testing

  • Certificate of Analysis (COA)

    Batch-specific analysis supplied with our products.

  • Material Safety Data Sheets (MSDS / SDS)

    For safe handling, storage and transport.

  • Technical documentation

    Technical data sheets and application information on request.

  • Supplier qualification

    We work with established manufacturers and review their quality documentation.

  • ISO 9001:2015

    Quality management system certified to ISO 9001:2015.

  • REACH documentation

    REACH registration and compliance documents are available for selected products and suppliers. Ask us about the specific grade.

Regulatory status differs by product, grade and manufacturer. Ask us for the documents that apply to the exact grade you buy.

Request technical information

Let's build better business through chemistry.

Tell us what you need: the product, grade, quantity and delivery location. Our team will come back with availability, pricing and documentation.

Request a Quote Contact Our Team
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